Client

Imagination Generation, Brybelly

Target Audience

Children, Ages 3-9 yrs

Brief

Mimic iconic coffee chains using preset samples as well as re-engineer a custom, retail-ready package

Espresso Express

PACKAGE DESIGN

For the kid missing their caffeine kick, this espresso express package creates a coffee shop experience with cheeky visual elements calling out all of the product elements. In an effort to allow customers the ability to touch the actual product, the structure of the box was restructured to be retail friendly. A flat vector scene on the back interacts playfully with marketing copy to sell this mini espresso toy for kids and parents alike.

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