Fictional company, GoodCo, was in need of a brand refresh. In essence, GoodCo is a domestic and international freight company that does everything from shipping pallets for companies to providing warehousing and distribution services, supply chain management,
and other logistics services.

For these concepts, they convey the importance of getting from Point A to Point B. Utilizing concentric circles or cleverly "boxed" typography, these concepts serve to give a fresh, clean and authentic experience.


GoodCo, Concept​s

Target Audience

Medium-size to Enterprise businesses
Retail, Manufacturing and Pharmaceutical Companies


Logistics company seeking modern concept options



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