• Brooke Featherston

Winks On, Winks Off: The Origin of My Logo

Updated: Sep 30, 2018

I was in college when I was first tasked with the challenge of creating a logo to represent my “brand.” This assignment is a gateway into existential crisis and a general inward inspection; who am I? What do I want people to know about me? What represents me as an individual, an artist? Picture it: Moodily dressed in head to toe black attire, staring forlornly out a dorm room window, watching the rain fall and trying to evoke the essence of Brooke while doodling my initials. Did that really happen? No, but I enjoy the drama. I did, however, go to the drawing board asking myself these questions as a young art student, trying to identify myself.


Initially, I dabbled in parodies of other notable logos. I’ve thought long and hard about whether or not to show these early drafts. I’ve begrudgingly decided to relinquish my white knuckle grasp on these. I would just like the record to note that I have learned from these. I was young and naive. I was mimicking what I saw around me in an effort to find my own style. That being said, I think it’s important to see the progress. I didn’t identify with any of these logos. They had my name, but not my personality. The more I mimicked others, the less I saw myself. I knew I hadn’t hit my mark.


I took a step back from my rough sketches. Instead of trying to look like someone else, I looked at myself. I thought about how I always tried to look like other people physically. When I describe my three sisters to people who don’t know them, I always point out their stark contrast to my own personage: my sisters are tall, thin, bright blue eyes. I’ve always lamented I’m the exact opposite: short, (insert polite word for definitely not thin), and brown wonky eyes.


It was the brown wonky eyes that were a sore spot for me. I thought about my eyes and how they’d always been a challenge. I have no depth perception, I get comments asking about why my eyes don’t look the same direction, I even had to wear an eye patch as a kid. Those two huge brown eyes had always been an embarrassment to me. That was when it clicked. I would reclaim my eyes. They would be my symbol of a challenge conquered, a problem solved. Instead of worrying about people asking about my eyes, I would beat them to the punch. I wanted to represent myself with the weakest physical part of myself by proving it to be the hurdle I overcame to do what I love. My logo is a pair of winking eyes that symbolizes facing a problem head-on, and creating something unexpected.


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